About Us
Why Safe Shelves Exists
The kratom category is at a turning point. As synthetic alkaloid products — many containing concentrated 7-hydroxymitragynine (7-OH) — have entered the market alongside natural legal kratom, retailers, regulators, and consumers have been left without a clear way to tell the two apart.
Safe Shelves was built to close that gap.
We provide retail staff, distributors, and regulatory stakeholders with straightforward tools to distinguish naturally occurring legal kratom products from novel synthetic alkaloid products — so shelves stay compliant, staff can answer questions with confidence, and consumers can get accurate information at the point of sale.
What We Do
Safe Shelves is a category education resource, not a product marketing site. Here, you'll find:
Product Verifier
Quickly identify whether a product is natural kratom or a synthetic alkaloid formulation.
Compliance Guidance
Verified testing documentation and regulatory actions tied to synthetic alkaloid products.
Plain-Language Guidance
On the regulatory distinctions shaping this category.
Our goal is simple: help the industry get ahead of a safety and compliance issue before it becomes a bigger problem for retailers, regulators, and the consumers they serve.
Who's Behind This
Safe Shelves was founded by VIVAZEN®, a functional wellness company, to support efforts that promote product transparency, quality, and responsible retail practices within the botanical products marketplace.
Safe Shelves is focused on providing educational resources and information for retailers, distributors, policymakers, and other stakeholders regarding product quality, labeling, and responsible merchandising. The initiative is guided by a commitment to science, transparency, and consumer safety.
Safe Shelves welcomes participation from industry organizations, academic experts, retailers, distributors, and other stakeholders who share an interest in advancing product quality and responsible marketplace standards. While established by VIVAZEN, Safe Shelves is intended to serve as a collaborative initiative that incorporates diverse expertise and perspectives.